LA Sovereign launched a new brand at “India International Cycle, Fitness & sports Expo”

INFINITE” – The new Elite brand launched by LA Sovereign , is being showcased at  “India International Cycle, Fitness & sports Expo” being held at Ludhiana from 03rd to 05th April & more than 15 Premium Models in different categories like Road bike, Hybrid & Mountain Bike segment have been displayed.

India, is emerging as one of the upcoming market for High End Bicycles & With rising opportunities in  Elite Bicycle segment in India “LA Sovereign Group , one of the renowned Brand in Imported Bicycle segment has also taken a step forward with the Launch of their Premium brand “INFINITE”.

The Brand itself reflects the commitment of the company towards innovation, quality, designing and the Bicycles have been crafted to fulfill the needs of Bicycle enthusiasts, for ones who need something more suitable and specific whether for amateurs or Bicycle Professionals. With formation of two International cycling teams the brand already enjoy representation
across the globe and is endorsed by Peter Pouly, an International rider and winner of many Professional Races.

The product range which is being designed by keeping in view every small details related to rider comfort includes more than 30 Models across various categories such as Road Bikes, Hybrid, Mountain bikes & Fat Boy segment. The Price range which is at par with all the equivalent Brands range between Rs.32000/- for an entry level bike and goes up to Rs.4Lakh for the top most Carbon RoadBike.

The Dealers appreciated the entire product range and assured to offer their complete support in promoting “Infinite” Brand in their respective region. They were also glad to see the unmatched Product Quality & entire range which suits to the need of Elite Riders & Professionals as well.

“With the huge growth in Elite Bicycle segment, we are thrilled to launch our premium Brand Infinite in India which will meet the expectations of an Elite rider as well a professional champion too. With our unmatched quality standards we expect the brand to achieve new heights soon and will prove to be a milestone in the growth of our company” as told by Mr.Rohit Kalra, Managing Director, LA Sovereign Bicycles Pvt Ltd.