Welcome to LA SOVEREIGN Bicycles Pvt. Ltd.

LA SOVEREIGN Bicycles Pvt. Ltd. is a First ever joint between Thailand & India Based companies to market Bicycle & Kids Toys of every High Quality & world class designs to the Indian consumer.
SOVEREIGN is an India based company & have been in the Bicycle trade for the last 40 years now. They have a strong brand presence in the Indian & Export market & are one of the leaders in the trade. The company has attained high level of Technical expertise in manufacturing & marketing over the years.
LA THAILAND is a Thai company manufacturing Bicycles, Toys & Electric Vehicles for Asian, European & American Market. LA is a Leading brand in Thailand & commands about 90% market share in the Thailand The products are conforming to the world Quality standards & are available in latest design for all ages.

Mountain Biking in India

Mountain Biking is one of the most exciting and adventurous sport which offers real challenge to even the fittest. Most of us enjoy trips on our bicycles and bikes and imagine biking amidst the beautiful mountains of our country! Biking in the foothills and hillocks doesn’t amount to much risk, but one needs to be really careful as the altitude increases. Some of the major destinations for mountain biking in India are- Mountain biking in The Himalayas will prove to be a life time experience to the people who like adventure to be a part of their life. Flying down the risky terrains is a demanding task which offers great fun and excitement. Moreover, the environment which is free of pollution and lightly trafficked roads makes the ride an unforgettable experience.
Here are some of the routes for biking treks in the Himalayas
Kufri- Narkanda- Sungri- Jeori- Sangle- Karcham-Bhawanager- Sainj- Basantpur- Shimla
Kufri- Narkanda- Shemsher- Ghiagi- Koti- Chattru- Takcha- Rangrik- Tabo- Chango- Powari- Jeori- Sungri- Tiuni-Nerwa-Paonta- Sahib Kufri-Chaba-Kingal-Kelodhar-Alsindi-Basantpur-Kurfi
Kufri- Narkanda- Nankhari- Sungri- Tiuni- Lakhawati- Paonta sahib

Do you love extreme sports? Do you like adrenaline rushing in your body? Would you like riding a bike amidst the peaceful surroundings of nature even if it’s a little bumpy and involves off-road biking? How about Mountain biking in the Himalayas where you can see the tall oak trees in the deep valleys and snow-capped mountain peaks?

Mountain Biking in Himalayas

Well it’s not that simple and you can’t just take your bike and ride anywhere. However, it is not very difficult either. Here are the most important things that you should know before you start this sport.

What is Mountain Biking?

Mountain biking is the sport of riding bicycles off-road, often over rough terrain, using specially designed mountain bikes. So, it’s not really biking in the mountains, but on any trail which is not really paved or cemented.

What is a Mountain Bike?

A mountain bike looks like a regular bike, but is especially designed to combat rougher terrain with inclusion of suspension on the frame and fork, larger knobby tires, more durable heavy duty wheels, more powerful brakes, and lower gear ratios needed for steep grades with poor traction.

Mountain Bike:

How did Mountain Biking originate as a sport?

Mountain biking is yet to hit the mainstream sports, however it is gaining popularity among the masses at a great speed. The name ‘mountain bike’ was first used in mass media in 1966 as ‘mountain bicycle’ when a modified bike was used for freewheeling down mountain trails. This sport became popular in the 1970s in the Northern California (also the hub of many other innovations in the world).

However, the first mass-production of mountain bikes started only in 1981. Slowly in 1990s and 2000s, it started as an international activity with races being organized in various countries and international racing circuits.

Mountain Biking in India-

India boasts of having one of the most amazing mountainous terrains in the world. Which have been organizing races and events in the Himachal Pradesh since the last 10 years; the sport has now reached a scale where people from all corners of the country now come and participate in week long races.

Mountain Biking in Himalayas

Various groups have formed in bigger cities, like PedalYatri in Gurgaon, Cycling & More in Bangalore which organize frequent trips on various offbeat trails in and around the city. Pedalyatri now has over 1500 members and is growing rapidly with mainstream media also covering the group.

Safety Precautions and Risks involved-

Mountain biking in India is a high adrenaline sport and it could be risky if not done without safety precautions and proper training. A helmet is a must for any terrain. Also, carrying a bike repair tool kit is highly recommended, especially for longer distances. Accessories such as lights, bells, etc. and proper cycling clothes are also recommended for mountain biking.

Environmental benefits of cycling.



One of the major concerns nowadays is our environment and there is a lot of focus on the problems with the environment. There are many factors which contribute to the environmental problems we have today. One of the major environmental problems is the increasing pollution and cars are a major source of it. Especially in large cities people tend to commute to work every day by cars and it has a huge environmental impact. There is a way to help us all get out of this mess and make the environment much better to live and that is Bicycling to work and the rest of the places sometimes.

Cycling is environment friendly as the mode of transport is silent and doesn’t emit anything harmful that can affect the environment. Cycling can also reduce congestion and the journey also at times, particularly in urban areas. According to the researches it is found that nowadays people prefer to avoid stress and congestion, rather than getting physical exercise and saving money and this is one of the important factors as to why people take up cycling.  It has also been found that cycling has increased the safety factor up to 10%. It is believed that general attitudes of cycling are very positive nowadays and cycling is considered to be very healthy, an effective way to relieve stress and also a good family activity.

Cycling also conserves roadway and residential space, thereby providing opportunities for less cement and more plant life in urban areas. Using a bike to commute to and from work reduces the amount of pollution and can be far less stressful than sitting in traffic for an hour or more. Riding a bike to work and home is also a great way to get in a daily workout without having to bother about the gym every day. If not to work, people also prefer riding their bike to the nearby bus station or park or any nearby place they wish to visit. Riding a bike to work or in our daily routine instead of driving a car will have a lot of environmental benefits as well as it will keep you healthy too.

The Benefits of Family Cycling

While we’re all leading busy lives, it can be hard to fit in family time and our increasingly hectic lifestyles make finding ideas for active family fun all the more important. Active families benefit by spending quality time with one another, while instilling habits that can improve health and strengthen relationships. We all need some time to exercise to stay healthy as well as some quality time to spend with our family. So instead of trying to figure out the ways to handle both the things, why not merge them together?

Family cycling is one such thing that will help you to bond as well as keep everyone fit and healthy! Cycling is usually a lot more exciting than walking for children, as well as being a faster way to get to places. A family bike ride once in a week can be a great way to get outdoors and increase fitness levels for all ages.

Children simply love cycling as it’s fast and fun and it also gives them freedom and independence to get around. Even if the kids are young or you have elders in your family, all the times are always the perfect ones to get on to your bicycles and start cycling. Jump on the cycle with your kids and you could see the kind of health benefits gym members dream of:

  • Cycling raises your metabolic rate, helping you to keep the excess weight off.
  • Regular cyclists are as fit as an average person 10 years younger.

Holidays are a great opportunity to spend more time outside being active as a family, so one can probably choose a destination that gives the opportunity to do this when possible. Cycling holidays may inspire older children when we set some healthy competitions as a cycle race or relays.

Increasingly there are more and more safe cycling routes available with areas that are traffic-free for family-friendly cycling. Even if your children are too young to control a bike on their own, you can buy child seats or attachments that link their bike to yours so that you can all enjoy a session together. The final bonus in the family cycling is that it is a fun way to make your family bonds stronger and a fun way to shift the pounds by burning a lot many calories. And don’t stop at your immediate family as cycling can bind your generations. It can be enjoyed by people of all ages, so grandparents can get involved too. Cycling is a life skill that you are going to possess forever and you can cherish some beautiful memories life and long which would be all about family-fun-cycling !!!

Mumbai cops got LA Sovereign Fat Bike EXTREME TERRAIN for beach patrolling

A new strategy taken up by the Mumbai police to use it as a weapon to fight crime is all set to gear up and perform the best. The cops are now pedaling to more safer streets and keep the city beaches safe from chain snatchers and other criminals. In order to make the beaches  more secure, Mumbai Police, as a pilot project, has taken up LA Sovereign Fat Bike. Cops patrolling on these bicycles would soon be spotted at Marine drive, Gateway of India, Girgaum Chowpatty, Juhu Beach, Bandra bandstand, Worli sea face, Shivaji Park and Oshiwara.

Beaches of Mumbai are places of tourist attraction and are frequented by foreign nationals. “There are isolated places on beaches and due to the sand, policemen often have to walk across the beaches. Cases of chain snatching, theft and molestation have often occurred on the city beaches,” said a police officer.

To ensure patrolling on the city beaches, police chief Rakesh Maria has ordered for bicycles that could be used for beach patrolling. The tyres of the beach bicycles are broader so they do not skid in the sand and can easily chase suspects on beaches. “If results following the use of these bicycles are good, then in future the department would purchase more of them.

“We would be using 24 bicycles for patrolling on beaches,” said Mumbai police’ spokesperson and deputy commissioner of police Dhananjay Kulkarni. It has also been said that two bicycles will be paired together for the patrols – one constable will have a walkie talkie and the other a specially made collapsible baton.

From the current lot, most bicycles would be provided to Juhu police station as the stretch of Juhu beach is more as compared to other beaches. Four cycles would be used at Shivaji Park as the beach stretch there is minimum,” said an officer.

In addition to this the officers also added, while bicycles will be faster than when the constables are on foot, it will also keep them healthy and fit. They will also be more environment-friendly.

LA Sovereign launched a new brand at “India International Cycle, Fitness & sports Expo”

INFINITE” – The new Elite brand launched by LA Sovereign , is being showcased at  “India International Cycle, Fitness & sports Expo” being held at Ludhiana from 03rd to 05th April & more than 15 Premium Models in different categories like Road bike, Hybrid & Mountain Bike segment have been displayed.

India, is emerging as one of the upcoming market for High End Bicycles & With rising opportunities in  Elite Bicycle segment in India “LA Sovereign Group , one of the renowned Brand in Imported Bicycle segment has also taken a step forward with the Launch of their Premium brand “INFINITE”.

The Brand itself reflects the commitment of the company towards innovation, quality, designing and the Bicycles have been crafted to fulfill the needs of Bicycle enthusiasts, for ones who need something more suitable and specific whether for amateurs or Bicycle Professionals. With formation of two International cycling teams the brand already enjoy representation
across the globe and is endorsed by Peter Pouly, an International rider and winner of many Professional Races.

The product range which is being designed by keeping in view every small details related to rider comfort includes more than 30 Models across various categories such as Road Bikes, Hybrid, Mountain bikes & Fat Boy segment. The Price range which is at par with all the equivalent Brands range between Rs.32000/- for an entry level bike and goes up to Rs.4Lakh for the top most Carbon RoadBike.

The Dealers appreciated the entire product range and assured to offer their complete support in promoting “Infinite” Brand in their respective region. They were also glad to see the unmatched Product Quality & entire range which suits to the need of Elite Riders & Professionals as well.

“With the huge growth in Elite Bicycle segment, we are thrilled to launch our premium Brand Infinite in India which will meet the expectations of an Elite rider as well a professional champion too. With our unmatched quality standards we expect the brand to achieve new heights soon and will prove to be a milestone in the growth of our company” as told by Mr.Rohit Kalra, Managing Director, LA Sovereign Bicycles Pvt Ltd.

Tips for Summer Bike Riding in the Heat

Hot summer cycling tips to help you stay safe bicycling in the summer heat. You need to be prepared to keep yourself safe. Summertime offers many cycling dangers including the potential to suffer a heat stoke if not prepared.

Wear lighter colored clothing. Lighter colors tend to reflect the sun’s rays more than darker colorclothing which absorbs the suns heat more.

Stay Hydrated! Your Hydration System May be as simple as putting a bottle of water in your back pack. You may also buy a Camelback hydration pack or you can use the classic water bottle cages mounted on the frame. You always want to carry hydration with you.

Shade your eyes. Riding east in the morning you will rapidly realize why you want some sun glasses over your eyes. You can also wear a cycling cap under your bicycle helmet and the brim will help shade your eyes.