We are pleased
to inform you that we have launched LA SOVEREIGN
Bicycles an Indo-Thai joint venture to market world class Bicycles
in India.
LA SOVEREIGN Bicycles Pvt. Ltd. is a First
ever Joint Venture between Thailand & India based companies
to market Bicycles & Kids Toys of very High Quality &
world class designs to the Indian consumer.
LA Bicycles is a Thailand based company manufacturing Bicycles,
Toys & Electric bikes for Asian, European & American
markets. LA is a Leading brand in Thailand & commands about
90% market share. The products are confirming to the world Quality
standards & are available in latest design for all Ages.
SOVEREIGN is an India based company & have
been in the Bicycle trade for the last 40 years now. They have
a strong brand presence in the Indian & Export market &
are one of the leaders in the trade. The company has attained
high level of Technical expertise in manufacturing & marketing
over the years
Bicycles & Toys are being manufactured under the LA
SOVEREIGN brand in Thailand & the products are
being made available to the consumer through a vast Dealer Network
in India. A complete service backup & Spares range is available
with the local dealers.
In the first phase we have launched about 35 models of Children
Toys, Bicycles for Kid and Girl & MTB Range from all ages
starting from 02 Yrs. to 60 Yrs. All the Products are made of
Taiwanese & Japanese components. The Salient features of
the bikes are:-
1. All plastic used in kids toys is of food
grade material having no health hazard
2. All the bicycles are fitted with only high
quality Taiwanese/Japanese components.
3. The bikes are using Alloy Rims & Anti
rust stainless steel spokes.
4. All the bicycles are assembled and packed
individually in strong carton box easy to carry
& handle.
5. Company is offering 02 years warranty on
all rigid Frame & Fork.
New Program 2008: So as to keep the commitment
to the trade & our dealer friends, of introducing new models
year after year, we are pleased to launch our new program of
products for the year 2008, catalogues of the new program are
being sent herewith for your refereance. As u all know, that
program has also been made keeping in view the specific demands
of the indian consumers. Hope you will definitely appreciate
the same & do your best to sell more volumes this year.
PROLINE Series 2008: In a short span of time LA Sovereign
brand has received many enquiries about professional bike range,
including road & off road bikes. As such keeping in view
the huge demand, we are pleased to announce the launch of an
all new range of bikes "PROLINE" series having nine
variants. All these models have been selected to cater the demand
of professional riders using top of the line components from
the bst producers in Taiwan & Japan. With this new range,
which will also be updated year after year, the company is sure
of filling the gap between the supply & demand which was
a vaccum till now.
PROLINE is the new range of bikes being introduced
by the company to cater to the demand of Hard core Professional
Riders of Bicycles. The range will include Bicycles made of
High endurance alloy materials using top of the line components
thus making the bikes good for Road & Off -Road racing .
With this New Range the company will be offering a complete
variety of Bikes for Professional as well as Amateur riders
with an aim to instill the pleasure of riding bikes in the young
generation.
LA SOVEREIGN OUTLETS The Company is now planning
to open retail outlets all over the country so as to bring a
new shopping experience at the consumer level especially among
the young generation of India.
The company plans to open about 10 stores in the span of one
year & the first flagship store will be in Ludhiana.
For this the company has already invested about Rs.60 million
to fund the expansion drive.
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